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Introducing sex wellness products into the beauty space is helping us open the conversation about a topic that was once considered taboo (gasp sex and self-pleasure!). When we start seeing sex products entering the beauty spaces, we start to remember that it’s normal and buying these products shouldn’t feel like an awkward experience. And I think maude did a great job of displaying this through their stayction pop up. I loved seeing maude's products surrounded by beauty, wellness, and home brands like Brooklinen, Plant People, and Twice. They really drove home the message that picking out a lube should feel just as comfortable as picking out a face mask.


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